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⚡
This business case template serves as a comprehensive tool to evaluate and articulate the value of your project. It's designed for anyone initiating a new product, feature, or service and provides a structured approach to ensure all aspects are thoroughly considered. Whether you're conducting an in-depth analysis or preparing to present your case to stakeholders for prioritization and approval, this template will guide you through the process. Examples are included throughout to support and clarify each section.
Tip: Write the Executive Summary after you have completed all the other sections. This will allow you to focus on the important aspects of the business case.
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⛳Project Summary
| Project Title: |
eSIM Travel |
| Prepared by: |
GT |
| Prepared on: |
6 8 2025 |
| Owning Function/Department: |
Sparkle |
| Key Approver(s): |
Name and Tile of key approver(s) of the project |
| Approval Status: |
In-progress; Approved; Re-submitted for Approval; Prioritized |
| Requested Deployment Date: |
Month or Quater (& Year) of expected project deployment |
📜Executive Summary
Use the section to summarize the business case in 4-6 bullet points. This section can then be used as your elevator pitch for different stakeholders.
- What is the core issue or challenge that needs to be resolved?
- 💡Example: 34% of customers in Spain have reported missed home deliveries, citing that the driver never rang the bell even when they were at home waiting for their parcels
- How is this impacting your business?
- 💡Examples: Increase in calls at our service centers by 17% leading to $$ of additional costs; NPS has dropped to an all time low to X, customers have expressed their dissatisfaction via various social media posts which is impacting our brand reputation
- What is your recommendation?
- 💡Examples: Investing in driver training and our out of home experience will lead to significant improvements in customer satisfaction and reduce costs by $YY; Introducing an improved chatbot with the drivers will position us ahead of competitors in the top 5 markets in Europe
- What (and by when) do you need in order to execute your recommendation?
- 💡Examples: An investment approval for $XX which is expected to generate an ROI of $YY over 3 years; 2 Resources to execute on 7 deliverables that need to be completed in the 9 months to achieve planned revenue of $ZZ
⁉️Current Business Process
🏆New Business Process
✅Key Deliverables
🎯Business Justification
💰Financial Benefits
📊Situational Highlights (MCCU)
🎛️SWOT Analysis